Business Tips: 15 Years of Digital Content Strategy Explained in 13 Minutes | The Download

Business Tips: 15 Years of Digital Content Strategy Explained in 13 Minutes | The Download

Awesome Tip: 15 Years of Digital Content Strategy Explained in 13 Minutes | The Download



Today’s video is about something I’ve been talking about for the last 15 years and that is content strategy. My thought s and approach to making content for the internet have evolved a ton over time and the nuances of it have changed with my experience. The 4 core “evolutions” around my content strategy have been micro-content, document vs create, macro-content, and volume & scale. I hope this video helps provide some context on how I think about these different pillars and helps you re-think how you make your content… Enjoy!

Thanks for watching!
Check out another series on my channel:
Tea With GaryVee (Fan Q&A Series):
Overrated Underrated (Hot-takes on Culture):
Gary Vaynerchuk Original Films:
Trash Talk:
WeeklyVee:

Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.

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22 Replies to “Business Tips: 15 Years of Digital Content Strategy Explained in 13 Minutes | The Download”

  1. Hi Gary V, created a LinkedIn profile few years ago, never used, check yesterday and it has just under 1 million followers, and just under 100,000 new followers in the last 30 days. Any advice on monertising the profile?

  2. 7:57 He wanted to push back on Gary's idea of putting out mad content and to not worry about "quality" much then says in the beginning it was a lot of work to do those 5 "decent" videos but he saw a massive return on those videos…from what I understand didn't that prove Gary's point? He built his following by putting himself out there and being very active on socials then switched up his strategy, posted less but made sure his content was better. Or maybe he's tryna say that's when his following started

  3. Loved this Gary. First, a quick, powerful and actionable summary. Second, proof of your consistency and the fact that you live as a practitioner. You are so correct, your thesis is your religion, and the only thing that changes slightly is how you practice it daily. So grateful for your mentorship.

  4. I'm 25 and never had a job none any source of income , actually I'm a college student, my family is poor and now really want to make money but I don't how to start . Hope watching Gary will give me idea . Need help.

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