Business Tips: The Difference Between Digital Marketing and Traditional Advertising

Business Tips: The Difference Between Digital Marketing and Traditional Advertising

Awesome Tip: The Difference Between Digital Marketing and Traditional Advertising



Nobody, including myself, Is putting out enough content to take full advantage of social media marketing. If you are a business that spends hundreds of thousands of dollars on just one add that you push to everybody on the internet, you are going to lose. Businesses need to start making ads in a much greater volume that are designed for different demographics and even sub-demographics that can relate to a specific ad, instead of one extremely broad message that nobody really connects with.


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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.

In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.

Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.

Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.

Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.

Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.

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49 Replies to “Business Tips: The Difference Between Digital Marketing and Traditional Advertising”

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  2. Ok so have I got this right? – You need to have endless amount of content on your platforms, and different type of content for different types of platforms, and then use parts of that different content for ads on the specific platform you created it for to bring more followers and engagement? …..I am quite confused. He also says about how cheap Instagram stories are, well how can you define it as cheap, what is the cost based on? I need to learn digital marketing, but there is so much stuff out there my head cant handle it. Then Google ads and PPC and targeting and demographics and on and on, So confused. Any advice anyone how I can simply this stuff so I can learn?

  3. I just came here for first time from Alpha M recommendation of Gary Vee channel. I am surprised how incoherent Gary is. I'm a fan of Jordan Peterson's precise style of speech. But I cant understand a thing Gary is saying. Not only it is cryptic but all over the place and so incoherent.. There are no concrete ideas in his speech.. even Elon Musk who is awkward speaker makes far more sense . :/

  4. Lol… every comment here is people kissing Gary's ass, meanwhile Gary is just a motivational speaker. He literally just made some lucky investments with his dad's money, he didn't start a business from zero.
    It's funny how many people think listening to him ramble about content will benefit them more than learning about business, advertising, management, and taxes.

  5. Gary V you’re the man! You’ve inspired me to start my own YouTube channel and to have the confidence to do so. So far in one month I’ve been able to get over ten thousand views and over 250,00 minutes watched. Please help critique or give suggestions for my channel it would be greatly appreciated. Thanks again Gary! Here’s a link if you guys are interested. https://www.youtube.com/channel/UCIlRqJHOTd1CkM-FEjII75g?sub_confirmation=1

  6. this shit was dope as fuck. obsessed dedication. sacrificing for it. losing yourself in it. letting go of everything else. i can relate. one thing i disagree with gary v about is that it seems social media is fake as fuck. i notice the whole internet is CURATED, meaning no one has access to the whole internet anymore. there are algorithms that decide which %10 of the internet they want to show you, and also which %10 has of your audience will see your post. also, youtube has been caught selectively enforcing their rules as well as altering view counts. for a person trying to break through using the internet, as gary v suggests, it is pretty much impossible at this point. remember, this man already made it big outside the internet first, then got online and started telling everyone how they should be using the internet to be successful. another problem i have is that spending all this time on the internet is literally rewiring our brains. i dont want to spend 18 hours a day on ig, youtube, websites, all this shit, just so i can find out my success is based on platforms i dont even own and that i can be throttled on or banned from at the owners discretion and without reason or reimbursement. am i the only one who feels this way? am i the only one that sees the only thing that really blows on social is tits & ass and rappers engaging in gimmicks? how many women seriously want to take pics of their tits & ass everyday for life? how many real artists want to engage in gimmicks everyday? and dont tell me im being negative. its not negative to see that a car with no wheels wont drive. it seems you still have to sell your soul to be successful, now you just have to sell it to the new devil- artificial intelligence.

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