Business Tips: #AskGaryVee Episode 45: Retail, Super Bowl Ads, & Telemarketing
Awesome Tip: #AskGaryVee Episode 45: Retail, Super Bowl Ads, & Telemarketing
#QOTD: Guess how many almonds are in the jar that’s next to me? Whoever guesses it right will be flown out to NYC to join me on a taping of the #AskGaryVee show!!
#TIMESTAMPS
00:51 – What trends should brick and mortar stores be paying attention to over the next 12 to 18 months?
03:20 – With all the talk about #Snapcash what is the one thing you’ll teach your kids about money?
04:30 – How much of my advertising marketing dollars, should I spend on salespeople or telemarketing? vs direct mail, print and traditional marketing? vs online?
07:45 Do you script answers or improvise? How much time do you invest in prep and production per show?
09:16 – Can you explain in more detail your statement from @marketmakers that Superbow-ads are underpriced?
#LINKS
It’s funny to hear that people are referring to cellphones and other mobile devices as the “second screen.” As far as I’m concerned, in this DVR’d world we live in, most of us are on our phones, scrolling through our feeds as commercials, and sometimes the actual TV shows, are being ignored. I’m pretty certain we’re at a moment in time where our mobile devices are indeed our ‘first’ screen of choice.
When it comes to retail though, it makes sense that we refer to our phones as the “second screen” because it certainly holds true that our eyeballs serve as the ‘first screen’ when we’re walking around. What’s really resonated with me recently with retail is how people are behaving when they’re out and about and shopping around. People are literally IGNORING the promotional end-caps that brands spend tons of money on, simply because they’re too distracted by their phones. Although this may sound like a wasted opportunity, I see it as the future of in-store marketing.
This has been a hot topic of discussion over the last few years — how phones and other devices will play a role in our shopping experiences — and is something I’m very interested in. Brands need to start being more conscious of how we’re using our devices in our everyday interactions. With the advent of ApplePay and the beginning phases of beacon sensors, there’s no question that our in-store purchasing behaviors will be highly influenced by those shiny little devices we seem to never be at an arms-length distance from.
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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at
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32 Replies to “Business Tips: #AskGaryVee Episode 45: Retail, Super Bowl Ads, & Telemarketing”
889 almonds
828 Almonds
4:18 Gary would you ever consider having your very own money?
I'm not friends with a single person that watches the superbowl, young or old. Not EVERYONE is into sports.
I know it doesn't matter anymore, and I know math is my Achilles heel, but I'm just going to guess 2,714.
#QOED 1528 almonds
864
F**k the Almonds. I will shake your hand and watch you in the eyes one day Gary, it is on my to do list in this only chance called life.
521
947 almonds
There should be 2207 almonds
Thanks GaryVee! Our online Indie Film channel is relatively new and we're currently looking to push our subscriptions and I was thinking about what gives you the best ROI… Thanks for your thoughts… #the50yroldman
776 almendras 😀
roller volume + some level of luck = 2919 almonds 🙂
Just listened to the waves, they told me 826 Almonds.
2300
546
748 Almonds
976 Almonds
589 Almonds.
all of them 😛
1120 Almonds.
544
First appearance of DROCK! Vayner Trivia!
900 almonds
438 almonds!
1273 almonds
533
How many would you like there to be? I can make it happen
This is so late, but for fun, I'm guessing 1645 almonds.
Hey Gary, is this a Price is Right kind of thing where anyone who gets close enough without going over is the winner? ! 🙂 I guess 678 almonds. Also, great show. The answer on the ROI of cold leads was helpful for me to remember that it doesn't matter what has worked for me in the past or what I think might work now, it matters where the majority of the market's attention is and how to reach that audience.
If someone nailed it shud hv asked you to eat each one of em!