Business Tips: #AskGaryVee Episode 45: Retail, Super Bowl Ads, & Telemarketing

Business Tips: #AskGaryVee Episode 45: Retail, Super Bowl Ads, & Telemarketing

Awesome Tip: #AskGaryVee Episode 45: Retail, Super Bowl Ads, & Telemarketing

#QOTD: Guess how many almonds are in the jar that’s next to me? Whoever guesses it right will be flown out to NYC to join me on a taping of the #AskGaryVee show!!

00:51 – What trends should brick and mortar stores be paying attention to over the next 12 to 18 months?
03:20 – With all the talk about #Snapcash what is the one thing you’ll teach your kids about money?
04:30 – How much of my advertising marketing dollars, should I spend on salespeople or telemarketing? vs direct mail, print and traditional marketing? vs online?
07:45 Do you script answers or improvise? How much time do you invest in prep and production per show?
09:16 – Can you explain in more detail your statement from @marketmakers that Superbow-ads are underpriced?


It’s funny to hear that people are referring to cellphones and other mobile devices as the “second screen.” As far as I’m concerned, in this DVR’d world we live in, most of us are on our phones, scrolling through our feeds as commercials, and sometimes the actual TV shows, are being ignored. I’m pretty certain we’re at a moment in time where our mobile devices are indeed our ‘first’ screen of choice.

When it comes to retail though, it makes sense that we refer to our phones as the “second screen” because it certainly holds true that our eyeballs serve as the ‘first screen’ when we’re walking around. What’s really resonated with me recently with retail is how people are behaving when they’re out and about and shopping around. People are literally IGNORING the promotional end-caps that brands spend tons of money on, simply because they’re too distracted by their phones. Although this may sound like a wasted opportunity, I see it as the future of in-store marketing.

This has been a hot topic of discussion over the last few years — how phones and other devices will play a role in our shopping experiences — and is something I’m very interested in. Brands need to start being more conscious of how we’re using our devices in our everyday interactions. With the advent of ApplePay and the beginning phases of beacon sensors, there’s no question that our in-store purchasing behaviors will be highly influenced by those shiny little devices we seem to never be at an arms-length distance from.

Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at

Jab, Jab, Jab, Right Hook is now available on Amazon!

Get More Life, Relationship, Yoga, Meditation, Home Schooling Tips Here:

32 Replies to “Business Tips: #AskGaryVee Episode 45: Retail, Super Bowl Ads, & Telemarketing”

  1. Hey Gary, is this a Price is Right kind of thing where anyone who gets close enough without going over is the winner? ! 🙂 I guess 678 almonds. Also, great show. The answer on the ROI of cold leads was helpful for me to remember that it doesn't matter what has worked for me in the past or what I think might work now, it matters where the majority of the market's attention is and how to reach that audience.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.