Business Tips: Providing Value CRUSHES Any Marketing STRATEGY You Have | Inside 4Ds

Business Tips: Providing Value CRUSHES Any Marketing STRATEGY You Have | Inside 4Ds

Awesome Tip: Providing Value CRUSHES Any Marketing STRATEGY You Have | Inside 4Ds

Everything works. Video works, podcasts work, articles work, pictures work but the only thing that makes all these mediums of communication work is when they provide value. No matter how good you think your business strategy is, it will not be effective unless you are bringing value to the people seeing your content. Have your value proposition set first, then execute on the strategy.

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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.

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21 Replies to “Business Tips: Providing Value CRUSHES Any Marketing STRATEGY You Have | Inside 4Ds”

    1:00 – How do you gain the trust of clients?
    2:20 – How to approach people to post your content
    5:00 – What type of content should I make?
    8:40 – Why I do 4Ds for the content
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    19:40 – I didn’t always have a team
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    32:30 – Finding/making content that resonates with different audiences
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  2. I hear this a lot, gotta move fast! Fast is fun, slow is painful. We have no time to waste! Time is money, and something we never get back; so we need to treat our time with the utmost respect. Thank you for this video Gary, you are a very wise man. Keep crushing it!

  3. Hi Gary, I'm reading Crushing it! right now and something got me
    confused. I'm trying to be more authentic in my life and work, which you
    talk about in the book, about not faking it. A few pages after your
    section on authenticity, you feature a story of Alex "Nemo" Hanse, who
    talks about starting his clothing brand by putting a shirt on one
    person, taking a picture, then putting the same shirt on another person,
    taking a picture and so on, to "make it seem like everyone has a shirt."

    I have a hard time reconciling these parts of the book. Is faking stuff
    okay or not? ? Is it okay for me to create fake clients and the illusion
    of demand or not?

  4. Thank you Gary for your time and for sharing all these valuable insights. I’m trying to manage my tech sales business, real estate and starting my own digital marketing company. I’m struggling with managing my time to effectively pursue these efforts. Any suggestions ?

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