Business Tips: Scott Belsky on Starting Behance, Perseverance in Business, & the “Messy Middle” | #AskGaryVee 290

Business Tips: Scott Belsky on Starting Behance, Perseverance in Business, & the “Messy Middle” | #AskGaryVee 290

Awesome Tip: Scott Belsky on Starting Behance, Perseverance in Business, & the “Messy Middle” | #AskGaryVee 290



On episode 290 of the #AskGaryVee Show, the entrepreneur and author, Scott Belsky stops by and we talk about:
-The advantages of being underestimated
– Following different fascinations instead of just focusing on one thing.
– Scott’s new book “The Messy Middle”

#QUESTIONS:
29:50 – “How do you keep your creative team organized and productive?”
33:00 – “How do you bridge the gap between digital marketing in various industries?”
39:12 – “How do I become the “nurse” guy like you were the “wine” guy? School or experience?”

#QOTD: Do we love brands because they resonate with us, or because of the community around the brand?

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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.

In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.

Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.

Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.

Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.

Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.

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38 Replies to “Business Tips: Scott Belsky on Starting Behance, Perseverance in Business, & the “Messy Middle” | #AskGaryVee 290”

  1. One of the only metrics I keep an eye on are the number of tweets i have. Sometimes it takes me an hr to write one and watching that number grow by the hundreds is exciting. I know its valuable content because it's me documenting my journey. Feels amazing to watch that number grow.

  2. #QOTD : Do we love brands because they resonate with us, or because of the community around the brand?

    Both , but the reciprocal flow from the product /service to the community is critical , just like your friends mantra 'you deserve it' that unblocked his flow to the next level of acceptance of success, honest dialog is difficult when there is so much noise and ego on both sides even if there are mutually positive outcomes and winner-winner mentality/strategy !

  3. Ha… "One day I'm going to start a Honey Business", I was literally cutting a piece of new fabric ready to be photographed for my shop – Winnie the Pooh, Pot of Hunny. Sorry an irrelevant comment but made me smile 🙂

  4. So many great guests lately, Gary was in a more listeny mood today, that's cool to see.

    I don't think I have a better answer for the QOTD than Gary, his POV seems better and with more perspective. My POV as a consumer is that it depends on the necessities on the product, sometimes rationally but probably most of the times irrationally or randomly, with those two latter ones being more prominent the more "fashion"y the product is. For example, I love cars, so for me to love a car brand it has to have some "values" i align with that it respects, in my case it would be like commitment to sportyness, racing pedigree, or a consistent saga of great cars. For example Mazda would be an example of the first one, Porsche of the 1st and second, and some of the bigger ones like Mercedes, BMW, Subaru, etc tip a little bit into the 3. But I've also seen people that while they do enjoy cars, their passion for a brand comes from being part of the community ( I see this a lot with VW or BMW, with Porsche too). But cars in spheres where the luxury/status factor isn't that important are a bit less fashiony (still quite fashiony though) because they're such a big investment, so usually the purchase has some rationality mixed into it. In products/brands that are less rationally based I see affinity to a brand when there's a community around it, common fashion industry for example, with all the blogs and instas giving clout or not to each brand.

    I think the global answer would be a mix of both , because usually when you have a have a brand that resonates a community creates around it, but as you said with this new era of direct marketing it could be possible to just have products that focus solely in resonation. I think those products would have to be fashion, as the socks you mentioned or several brands that are popping up in streetwear that have very clear defined starting values from which the brand is built from; or art (maybe prints made with machine learning or something that are advertised just to you and made algorythmically just for you or something). My field is mechanical engineering so I don't see general industry such as automotive or other more technical industries going that far into direct because of costs, but in low cost of personalization industries such as printing or industries in which scale isn't that big such as niche fashion brands it can work IMO. The extreme of "just you" doesn't make that much sense but getting very very niche while still being commercially viable does make sense and digital marketing will play a key role both in in-client advertising per se and in influencer/product endorsement tactics, as Gary usually preaches. The "50/100k a year expert in homemade cologne/rubber ducks/90's action figures" will definitely be a thing and he will have to both deploy tactics to reach customers for his products and his expertise will lend itself for others to reach him as an exposure source.

  5. Hey gray my name is Abdurahim Jeylani I was just watching you vidoe "Advice for all 20 year olds" and I honesty couldn't agree more. I mission is to prove to myself and give to other my question was can u give me on in site on how I can make money as a 20 year. I'm a hustler who wake up at 4:30am -10:00pm I'm committed to be successful, I already search on Google to my question I was wondering if you have more ideas I can execute thank for for you time and thank you for motivating me

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