Business Tips: The Clock is Ticking on TikTok

Business Tips: The Clock is Ticking on TikTok

Awesome Tip: The Clock is Ticking on TikTok



In this conversation at the TikTok panel during AdWeek Gary and the VP at TikTok Blake Chandlee, get into an interesting conversation about social media and the current position that TikTok is in right now. They talk about the supply and demand of content, the “life-cycle” of a social media platform and a lot more. Check the comment section for the full list of timestamps… Enjoy!

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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.

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22 Replies to “Business Tips: The Clock is Ticking on TikTok”

  1. TIMESTAMPS:
    1:00 – The "ah-ha" moment with TikTok
    2:30 – The thing TikTok has with side hustles
    4:00 – What successful brands are doing on TikTok
    7:30 – Global presence of TikTok
    9:00 – Similarities/differences of TikTok from other social platforms
    12:40 – Why is TikTok moving so fast
    20:00 – Getting brands to be contextual
    21:25 – How can TikTok avoid becoming vine?
    23:40 – The #1 thing I look for in TikTok
    25:30 – Why I liked Instagram in-feed

    What was your favorite moment or quote from this video?

  2. Tiktok definiteley has a lot of potential. I'd really love to figure out how some creators start off on the plattform with their first video hitting 50k or something along these lines and then,others doing literally the same thing barely reaching 500 views though. For example theres two fit looking gym dudes I know and one of them just gotten a good account rating right from the start and averages around 100k views, while the other one is getting 300-1000. They're literally doing the exact same thing. Also it seems to me like once the app gives you your authority ranking after you upload the first couple videos, theres no chance of changing that ranking significantly for better afterwards. It appears that either you get the top rating at the start or you don't. If you get it, literally all of your videos will be exposed to a high number of people wheraes if you don't, you might have a big one here and there but your average view count is still connected to the average or low rating you received in the beginning. Its visible if you practically look at any of the big accounts. I checked out of interest and literally all of them started with a top rating and views. Does any of you guys have any insight on this?

  3. I'm so glad I found this video. I just recently joined Tiktok. At first I wasn't even going to download and join I honestly thought the app was just for kids. But seeing alot of the videos it was so entertaining and also just fun to watch. Now I am addicted and find myself watching tiktok till 2 in the morning because I can't get off the app. Well anyways. I am a makeup artist and I also love blogging and influencing. Well I am in my thirties I was more worried that no one would like my content or no one of my age would be on the app. But surprisingly I'm starting to see alot more adults joining the app witch is just fabulous. I'm trying to figure out what kind of content I should be putting out. I always wanted to model or be a actress and I think tiktok gives us this opportunity!!! I need all the tips and tricks on how to grow my tiktok page. Also just ideas of what to put out.

  4. People are saying tik tok is a bad thing but they know it’s not true, tik tok gives you chances you can’t normally get for example charli met beberexa you can earn more money become famous you can Start a music career

  5. Tik tok data security threats one step closer to being revealed today. It would be dope if you told your audience the insidious underbelly of tik tok and China rather than only focus on pushing your investment. Until then, I’ll prep my 89 “I called it the demise of tt” videos to use for years later. Learned from the best

  6. TikTok is actually growing super fast!!

    I was invited by TikTok India to post my content on TiTok after they watched my videos on Instagram.

    Within 70 days, I have reached to 210k followers and total video views are almost 20 million.
    It is a bandwagon we should join TODAY itself.

  7. Question re: @3:22, savvy engineers, aware of creator-"growth-demand" (creators inherently hope to gain massive followings as quickly as possible) can't develop in such a way that front-loads this effect to create an initial "hyper-growth" climate, only to eventually reverse the effect and force creators, much like FB/IG, to essentially purchase engagement with their own "followers"? There were already 200m+ host-national users on the app before the acquisition of the western version ready to POUNCE on new content, especially from Western creators, who are typically received well by Eastern audiences. Worse is when the hyper growth is usurped to attract A list creators and celebrities and their audiences to a platform monitored by the PRC leading up to a decade packed with the most important elections since WWII. Thankfully some on The Hill are waking up to the national security risk this app poses: https://adage.com/article/digital/tiktoks-national-security-test-could-also-test-advertisers/2212341?

  8. For all the girls out there… If you have good boobs and a decent looking face.. just go to tik tok.. doesn't matter what you do.. you'll grow significantly.

    PS: I'm not a misogynist or a hypocrite. Just plain truth

  9. Gary needs to take a few chill pills…. or maybe meditation would do him better and step away from the screen for a while…. his whole body language screams anxiety…. cracking knuckles, biting nails, interrupting his guests…. TikTok is one of the ruinations of kids today… get outside and get a life

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