Business Tips: The Internet DECIDED Between QUALITY vs QUANTITY | DailyVee 575

Business Tips: The Internet DECIDED Between QUALITY vs QUANTITY | DailyVee 575

Awesome Tip: The Internet DECIDED Between QUALITY vs QUANTITY | DailyVee 575

The internet is different than television , radio, newspaper or any other medium of communication out there and needs to be treated like so. Making one “quality” piece of content that you are trying to make an appeal to everybody doesn’t work with the level of content available on the internet. Leaning into quantity will give you many more “at-bats” to resonate with all the different people that see your content and should 100% be prioritized over quality which is subjective by nature.
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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38 Replies to “Business Tips: The Internet DECIDED Between QUALITY vs QUANTITY | DailyVee 575”

  1. DEADLINES. That one word drives it all. Figure out your quantity goal, whatever it is, maybe 3 pieces per week or 7 or whatever it is. Then produce the best quality you can and HIT THOSE DEADLINES. Polish and craft your production on every iteration and eventually you will be delivering high quality at a high rate.

  2. so what I understand from this is quantity wins- because it helps you generate quality. The question is how does one take their product, and develop a way to turn it into a format that you can generate quantity from?
    If you are a musician, it takes time to make new music, so how do you create mass quantity? create bad songs that only take a day to make? live loop and improv? maybe interview local musicians? Vlog about the process of making music? The same for other industries; what about a chef, or a money manager, or a visual effects artist, or a game developer? what are ways to find creative solutions to produce work quickly, that still provides value? what about the process is worth exploring? can you create a platform where others can express their creations,- generate value, by helping others generate value?
    The hard part isn't creating, as much as it seems to be finding a way to delegate the creation process. seems like the leg work is in making contact and letting others do the creative work for you- let someone "ask you the questions" then all you have to do is provide the answer.

  3. If you put it into the context of lets say a restaurant, it doesn't make any sense whatsoever. "Well let's make as many steaks as we can it doesn't matter if it's half cooked, who cares if it has too much salt, just make as many as you can." He can sit there and say that "quality doesn't matter" when he's being filmed by a professional videographer, with a wireless mic attached and he's lit properly in every scene. The simple answer to all of your problems is if you make good QUALITY material, people will come.

  4. Hey Gary,
    How does it work if I work for a company on LinkedIn? I have my current employer as my present position on my profile. I like to keep myself on the market for new Oppertunities. I'm connected with supervisors and co workers at my job on LinkedIn. I have thoughs I would like to post but, how could that affect my current job if people I work with see my post? Can I get fired if my employer were to see post I put out and not like what im talking about? I need my job right now. I'm not in a position to go fulltime in my own business. Do I need to create a second profile? Should I remove my current employer from my current position? What's your thoughts or a work around when I'm not my own business fulltime but I want to do my own side thing with the LinkedIn platform?

  5. I grew one of the largest social marketing companies in southwest Florida – FIVE YEARS AGO – using volume … and literally there was NO ONE who understood what I was doing or how I was doing it. I preached it then, I still preach it … because it matters. Good vid man.

  6. Gary, do you have an opinion based on this, on the book 'Blockbusters' by Anita Elberse. It seems like her point of view is opposite, quality vs quantity. Go big or go home with creative projects. Not quantity. How do you think her perspective goes with what you're saying.

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