Business Tips: Why Instagram is Losing Steam to TikTok | DailyVee 598

Business Tips: Why Instagram is Losing Steam to TikTok | DailyVee 598

Awesome Tip: Why Instagram is Losing Steam to TikTok | DailyVee 598

The battle between TikTok and Instagram has been going on for some time now but it getting to a level of competition we have not seen between the two platforms yet. For longer than Gary has even been talking about TikTok, the platform has been quickly catching ground on Instagram and it looks like Instagram is ready to acknowledge it. In this DailyVee, Gary talks about some of the signs he has been seeing from Instagram and the actions they are taking to start combating TikTok which has shown no signs of its growth slowing down. He also does a keynote where he touches on some of the reasons why so many of you have still not adopted the rising platforms like TikTok and LinkedIn, and why you need to get on them… Enjoy!

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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.

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41 Replies to “Business Tips: Why Instagram is Losing Steam to TikTok | DailyVee 598”

  1. Heres why gary is right and why IG can never trump tiktok (literal apples to oranges) a lot of yall dont be on tiktok and it shows. when tiktoks go viral, naturally someone will repost it to IG. it NEVER works out well or get the same reach/virality WITHIN the same/ identical communities that made the tiktok go viral in the first place. its bc of IG's algorithm. its shot to hell for sure. Why is tiktok so successful and why cant IG ever take this away? it's because of ORGANIC REACH. it's able to reach masses quickly and for free, relevant or irrelevant to the niche of the viral tiktok. IG just sold out and killed organic reach in favor of wanting more ppl to buy ads/boost posts bc influencers are getting chunks of money they believe they should be getting. They are trying to close the gap. tiktok IS new, so they dont need to do that plus they have sponsored posts that you can skip from time to time. but overall tiktok will not be going anywhere for a while! they are basically using the very old IG algorithm with a better interface and thats why they're going to win. IG is mature, got most people hooked on their app and now they are showing ppl they need to pay to play without directly saying it. its genius but those that will pay are the business owners and people who make money off IG. THATS why gary is pushing tiktok so hard…

  2. A few takeaways: * Instagram is now favoriting Images over Video
    * ThinkSpace should be existing on TikTok
    Why TikTok matters:
    * The skillset of TikTok will matter, even if TikTok dies.
    * TikTok is how people 12-20 will want to be sold to in 15 years
    * TikTok and LinkedIn are underpriced with their organic reach.
    * ONE Social network. ONE post a day.

  3. If Tiktok ad images i will go 100% Tiktok and 0% Instagram. Tiktok just do a better job in reaching your followers. If you want to show your content to your followers in form of paid ads, because otherwise they will not see it – Instagram is the best platform for you.

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