Business Tips: Surprise! Your TV Is Dead | Keynote With Young Creatives in Cannes, France 2018

Business Tips: Surprise! Your TV Is Dead | Keynote With Young Creatives in Cannes, France 2018

Awesome Tip: Surprise! Your TV Is Dead | Keynote With Young Creatives in Cannes, France 2018

Look, it’s so simple… TV is dead and social media marketing is currently the best way to get the attention of your end consumer. I know that you know this is true deep down because anytime you’re watching TV and a commercial pops up, you pull out your phone and go on social.. If you’re currently in the traditional marketing scene, you NEED to start honing your skills in social and content marketing or you will be in deep trouble.

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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

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33 Replies to “Business Tips: Surprise! Your TV Is Dead | Keynote With Young Creatives in Cannes, France 2018”

  1. Imagine reading more and having more Aha moments. You’re super smart, but lack of humility (evident by not valuing mentors like yourself and not reading more and learning more from others) might be limiting your potential. Your fantasy rating and Fan Pts are automatically lowered because of a lack of humility in those areas. It could be the difference between becoming a majority owner of the Jets vs settling for being one of the minority owners.

  2. Well putting things into context that not everyone that has a strong opposing view is a hater. My concern with the new media is that it is free, because it is free there is no force that will counter the false narratives. In this case that force is $$. What stops the person from putting out false content in print is the fact it costs money. And YES we are all free vote as we wish, but it is the segment out there, the Tabloid segment of the market that believes anything and then acts on it are the ones we have worry about. Of course we are all free to vote as we wish, but we are influenced by volumes of media, your argument "to get educated" is simply to simplistic for real world application and debate.

  3. Hi this channel is brilliant and the way everything is outlined is so direct to the point. There was one dude I recently found on affiliate marketing that seemed to be the real deal but I am not 100% sure. Would love for you guys to give me your own opinion on him. His name is Leon Angus

  4. TLDR: Just like the transition from radio to TV the transition from TV to OTT and whatever else is coming next is happening now. Adapt or die. You must find a way to integrate creative into brands. Put the product in front of where the attention is and right now that is social media.

  5. Traditional TV is dead yes as in choose a channel and watch. But commercials are alive and well unfortunately. I consume a lot of tv while working to see peoples habits and what’s really going on. Commercials are abundant when you watch a show on Fox, ABC etc. They are being watched by people watching tv through apps. I use to mute the tv now I just let it play. Lazy factor. We have to look at how the majority of people consume content.

  6. such a great conference G! feels like you came up with some new deep stuff aka content that i've never heard before! that's terrific. THANK YOU FOR YOUR TRUTH. YOU WILL DEFINITELY ALWAYS WIN..that's for sure..

  7. Thanks so much for making all of this content accessible to everyone. I know it's your business strategy, but that you've pushed it so far with so much success has been really beneficial for all of your audience. I will keep working hard, and one day I will bring value to you that you're interested in.

  8. The one thing that Gary got wrong in this is keynote was saying that the Superbowl spot is the number 1 TV ad to buy. Wrong. If you're marketing to anywhere other than the US, World Cup Final and Champions League final are 10000% your go to. On a global scale, Champions League is the most watched sporting event, every single year, except for World Cup years when that final is the most watched. Nobody outside of the US cares about the NFL, even when it's the Superbowl.

  9. This keynote was fantastic. There are two major things I have learned in the past month or so of watching your videos. 1) I am maybe a little ahead of the curve in my thinking of how to approach content 2) I need to stop talking or thinking about it and just start doing it…start frickin doing it (my cencored version). So glad you shared this. Thanks for the kick in the pants, now to doing…and probably not sleeping for a bit.

  10. Im not a marketer but still find this information super valuable. With the advent of new technologies, there are a lot of opportunities for information arbitrage that older, non technologically savvy folks will have a disadvantage in. Huge!

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